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Khadi Diwali Fest offers 20% off in Delhi, targets Gen-Z shoppers

KVIC says the sector’s turnover exceeded ₹1.87 lakh crore in 2025–26.

By BDT News Desk

Published 2 Nov 2026, 7:09 AM IST · 1 min read

‘Khadi Diwali Fest-2026’ organized at Connaught Place, Delhi, with the objective of taking Prime Minister Shri Narendra Modi’s call of ‘ Har Ghar Swadeshi, Ghar Ghar Swadehi’ to Gen-Z
‘Khadi Diwali Fest-2026’ organized at Connaught Place, Delhi, with the objective of taking Prime Minister Shri Narendra Modi’s call of ‘ Har Ghar Swadeshi, Ghar Ghar Swadehi’ to Gen-Z Photo: PIB

The Khadi and Village Industries Commission (KVIC) is running a 'Khadi Diwali Fest-2026' at Palika Park, Connaught Place, in Delhi, with 20% off on Khadi products and 10% off on village industry products, aimed at younger shoppers.

The fest began on 31 October under the theme 'Khadi-wali Diwali'. KVIC Chairman Manoj Goel, chief guest at a media interaction and 'Diwali Milan' on Sunday, said it aims to bring Prime Minister Narendra Modi's 'Har Ghar Swadeshi, Ghar Ghar Swadeshi' call to Gen-Z, according to the Ministry of MSME.

What Goel said

He urged young people to see themselves as designers, digital promoters and entrepreneurs, not just buyers, and said modern designs and better branding could make Khadi more popular with them. KVIC has launched a podcast, 'Baat Khadi Ki', to reach this audience.

The sector in numbers

Goel said the Khadi and Village Industries sector's turnover exceeded ₹1.87 lakh crore in 2025–26 and it provides employment to over 2.04 crore people. He expressed confidence of reaching a turnover target of ₹2.51 lakh crore in the near future.

Photos

Photo: PIB

Photo: PIB

Photo: PIB

Photo: PIB

Photo: PIB


Source: official release by the Ministry of Micro,Small & Medium Enterprises, issued through the Press Information Bureau, Government of India (01 NOV 2026 10:14PM by PIB Delhi). Read the full official text: ‘Khadi Diwali Fest-2026’ organized at Connaught Place, Delhi, with the objective of taking Prime Minister Shri Narendra Modi’s call of ‘ Har Ghar Swadeshi, Ghar Ghar Swadehi’ to Gen-Z.

How we verified this

Verified

Every fact, figure and quotation is taken from the official PIB release (Release ID 2331368) issued by the Ministry of Micro,Small & Medium Enterprises on 01 NOV 2026 10:14PM by PIB Delhi; checked against the source on publication. Story written by BDT from that release; no outside facts added.

Fact-checked by Hemant Sharma on 2 Nov 2026, 7:09 AM IST.

Sources

  1. 1.‘Khadi Diwali Fest-2026’ organized at Connaught Place, Delhi, with the objective of taking Prime Minister Shri Narendra Modi’s call of ‘ Har Ghar Swadeshi, Ghar — Press Information Bureau, Government of India

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